Welcome to the Arm Candy Chronicles- Week 4! The collection is up, and if you would like to see it, please click HERE! In the last post I gave you a teaser of one of the bracelets. Well now that they're all out I want to show you and explain the concept behind the fashion film.
If you want to see the film before reading my creative choices, please click HERE! If you want to read about the video before watching it, please read on, but don't forget to click that link! The choice is yours, and there's no right choice. There is a wrong choice however, and that is if you forget about watching the video. Okay, I'm going to stop pressuring you and get right to the goods.
Some words that come to my mind about arm candy include: feminine, beach, trendy, modern, and young. Some words that contrast those words are: retro, old fashioned, classic. The juxtaposition of a modern trend in the retro video scrapbook is tied together with the beach (since this is a summer collection). I wanted this video to appear like a home video of young adults at the beach that could transcend eras.
I know that's a tall glass to fill, but especially in an age of Instagram, and Vine, that idea just seemed to resonate with me. There's something very human about wanting to share and connect with others through shared experiences (like spending a day at the lake) and that need isn't a modern one. It transcends generations. Just like wearing jewelry. Just like bows. Just like macreme, and braiding, and knitting.
I know I'm no Sophia Coppola, but it made sense to me, and I learned a lot of new things while playing around. I hope you enjoyed this month as I took you along on my creative journey! Thanks so much for stopping by! See yeh!
No comments:
Post a Comment